Rioja Wine Diploma for Trade and Distribution

Make people passionate about Rioja

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Description

Welcome to this 100% online, open and free course

The main aim of this course is to convey the positioning of Rioja in the domestic and international markets, as well as establishing the foundations of wine marketing.

The Rioja Wines Diploma for Trade and Distribution is specially conceived for those who, as well as an in-depth knowledge of Rioja Wines, need to understand the main principles of wine marketing.

Through this online training platform we will provide you with the knowledge you need and accompany you in theory and practice since, at the end of each module, we will propose several wines that will illustrate the course contents and bring you even closer to our unique way of understanding viticulture and oenology.

Estimated duration: 18 hrs.

Assessment: At the end of each module there will be a set of review questions relating to the content. To progress to the next modules, you will need to answer 100% of the questions correctly and you will have a limited number of attempts.

At the end of the course you will take the final exam. This will consist of 30 questions, which you will have to answer within a time limit of 30 minutes. To obtain the diploma, you will have to answer at least 75% of the questions correctly. You have a maximum of 2 attempts.

 

You can download resources for this course here:

Recommended wines

Winegrowing Dictionary

 

Recommended links for this course:

Great Wine Capitals

  • This module explores the Denominación de Origen Calificada Rioja. You will learn how a unique geography explains much of Rioja's name and world-wide reputation.

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  • This lesson introduces us into the land of Tempranillo and other varieties from Rioja, production and special characteristics. We also talk about phylloxera, which marks a before and after in the history of wine growing in Rioja.

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  • This lesson details the process in the winery which ensures that the wines of Rioja attain their maximum potentiality. Basically this lesson concentrates on the art of ageing wines and the categories that make the different wines of Rioja unique.

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  • Rioja is quality from the vineyard to the glass that you finally enjoy. This module explains how the first need arose to assure the origin of our wines and its history  up to today’s quality control, which backs Rioja's reputation in the domestic and international markets

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  • This module delves into the marketing of Rioja wines, an area in which the Wine Region is the undisputed leader among Spanish wines.

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  • Rioja wines are covered by the oldest Designation of Origin in Spain. This lesson explains the historical evolution of its production structure, its viticulture and its wineries, as well as its Control Board, all of which have turned Rioja into a world reference. 

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  • Rioja is a wine born in a land whose people have made their culinary culture a sign of identity. This module presents those facets that make D.O.Ca. Rioja a unique place in the world.

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  • We defend a simple tasting communication, which uses a universal language that allows us to reach the whole world and thus communicate effectively.

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  • Marketing is considered to be the backbone of any business project, including wine. The following sections explain what marketing is and how it applies to wine business. 

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  • In this module, we will try to clarify basic concepts about the service and handling of wine and its relation to food. By the end, we would like you to have an instrument to help you receive visitors at the winery, making your wine experience unique.

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  • Show everything you have learned by taking this 30-question exam in 30 minutes. You will have 2 opportunities to answer 75% of the questions correctly. 

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