The true meaning of sustainability by Pedro Ballesteros MW

Thursday 3 February. 18:30 pm (UTC + 1)

Get ready for a fascinating encounter with Spain´s first MW: Pedro Ballesteros.

We will explore sustainability in its broadest scope: The role of fine wine in a colective, holistic, local and long-term vision for Rioja.

- The complexity of viticulture as an ecosystem

- The difference between organic and truly sustainable practices

- How to grow old vines and how to grow vines to become old 

- Life in and around the vineyard

- Race against climate change: When ethics can become the most powerful tool.

Pedro Ballesteros MW

He barely needs introduction. Pedro Ballesteros was Spain´s first MW with the added merit of working outside the wine industry. He lives and works in Brussels, Belgium and enjoys his position at the European Comission as International Relations Officer at the Directorate-General for Energy. He holds an Agronomical Engineer degree and a masters in viticulture and oenology among his qualifications, speaks 4 languages and he is one of the most sought out speakers in the wine industry.

But besides all his accomplishments and numerous titles in different international organizations, he is an outstanding person with tremendous judgement skills. He´s a passionate advocate of Rioja and possibly the best person to talk about sustainability and the role of wine in the future of our region.

Do not miss it!